HCF goes for trick shots in Live More campaign

Health insurer HCF has launched a YouTube compilation of trick shots as part of its ‘Live More’ campaign targeting under-30s.

The campaign was developed by digital agency Pollen and features online video producers How Ridiculous who shot the video on a GoPro camera provided by HCF.

The video features ‘amazing trick shots Aussie style’ including rugby, NRL and cricket, and promotes a competition to win a GoPro Hero3 from HCF.

At the time of writing, the video had reached  just under 80,000 views.

The broader ‘Live More’ campaign for HCF includes display media and Facebook advertising targeting.

How Ridiculous has been producing and uploading trick-shot videos on YouTube since 2009.


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