How the Sydney Kings and Andrew Bogut fell into Paul Kind’s lap at TSE

July 5, 2019 10:08

Paul Kind wasn’t passionate about buying a sports team when his agency, TSE, acquired a 50% stake in NBL team the Sydney Kings last year. It was a business decision, a way to expose TSE to brands. The Kings fell into his lap when a deal to buy a 50% stake in the NRL’s Illawarra Dragons fell through.

And the same can be said for the Kings’ signing of NBA championship winner Andrew Bogut, who returned home to sign with the team last year. According to Kind, that was a win he can’t take credit for.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

Andrew Bogut Paul Kind Sports marketing summit Sydney Kings

1 COMMENTS

Virginia Hyland 5 Jul 19

Super exciting to see how basketball is being supported, considering it’s a major growth sport for Australia with clear pathways to international opportunity.

Now let’s get the WNBL supported so that we can sponsor both men’s and women’s talented teams to wrap up 100% of the population.

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