How to ‘date’ an NGO: L’Occitane talks making the most of your NGO partnership

“94% of consumers know and say that businesses need to do more than just selling products, they in fact need to give back. But, the flipside of that is also that 88% of consumer are telling us that it needs to be a really authentic message.”

This, according to L’Occitane Australia marketing director, Pam Wilson, is at the core of how marketers must approach cause-based marketing to really make the most out of the commercial reward for doing good.

Pam Wilson, marketing director, L’Occitane