Dr Mumbo

How to get a-head in advertising

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While online ad exchanges may be the future of media, Dr Mumbo prefers Fitzy & Wippa’s on-air auctioning method.

Michael ‘Wippa’ Wipfli has been auctioning off parts of his body for use by advertisers, so that he can run as a human billboard in Sydney’s City to Surf race.

Today the pair sold Wipfli’s forehead.

While Icy Air Repairs broke the ice it with $300, it was beaten by the Banditos bikie gang for $500.

However it was Green Options Landscaping that won the bid for the celebrity endorsed execution.


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