How to get bloggers to write about you
In a past life I wrote about music. I’d get 10-15 emails a day from PR companies around the world promoting new artists, albums or tours. They were always unsolicited, text heavy, impersonal and mass mailed. I didn’t write a single article about any of the bands they promoted.
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this is a good post with analysis from groundswell blog about the issue. It’s titled “Three quarters of the PR email I receive is irrelevant. Why?”
http://blogs.forrester.com/gro.....rters.html
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