HOW TO: First principles of mobile marketing

Graham Christie from Big Mobile introduces mobile marketing in the first of our sponsored “how to” videos.

In this video we explore:

  • Understanding your customer’s mobile usage and preferences;
  • Gaining insight to guide your mobile strategy;
  • The costs involved in mobile campaigns.

There are five videos in the mUmBRELLA and Big Mobile “how to” series. For more information visit the Big Mobile website: www.bigmobile.com

This video was scripted, commissioned and paid for by Big Mobile.


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