HOW TO: First principles of mobile marketing

Graham Christie from Big Mobile introduces mobile marketing in the first of our sponsored “how to” videos.

In this video we explore:

• Understanding your customer’s mobile usage and preferences;
• Gaining insight to guide your mobile strategy;
• The costs involved in mobile campaigns.

There are five videos in the mUmBRELLA and Big Mobile “how to” series. For more information visit the Big Mobile website: www.bigmobile.com