Dr Mumbo

How to Newfront Vice, punk style

Vice has always prided itself in being something of an outsider an disruptor in the media space, mainly thanks to its eccentric co-founder/CEO Shane Smith.

Vice has always prided itself in being something of an outsider an disruptor in the media space, mainly thanks to its eccentric co-founder/CEO Shane Smith.

And his unconventional approach was highlighted at Vice’s Newfront presentation, which he started by laying on the floor of the stage, because he was “tired”, oh and he may have had already had “one or two beverages”.

Shane Smith

And where other companies shelled out the big bucks to get big musical acts to headline their shows Vice had other ideas, with Smith himself taking to the stage for a raucous rendition of Punk standard “If the Kids are United” by Sham 69:

If only Australia’s media CEOs were so musically talented…

Hat tip to Mindshare’s Jack Smyth and John Dawson who recorded/feature in the video.

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