‘Un-mute’ message released for World Suicide Prevention Day

September 12, 2017 5:23

Cummins&Partners has teamed up with the Movember Foundation for World Suicide Prevention Day to raise awareness of men’s health and encourage people to really listen to what their friends are saying.

The resulting ad is disguised as a muted fishing instruction video with the subtitles not matching the words coming out of the host’s mouth.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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1 COMMENTS

Awesome 13 Sep 17

Brilliant. Just brilliant

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‘Un-mute’ message released for World Suicide Prevention Day

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