How to win awards, get PR, improve your LinkedIn profile, pick the right programmatic model and stay the right side of the law among this year’s Mumbrella360 masterclasses

The workshop schedule for Mumbrella360’s exhibition area classroom has been revealed.

Mumbrella360 masterclass

Last year’s Mumbrella360 masterclasses

Across the two days of the Mumbrella360 conference on June 3 and 4, experts will present workshops on a variety of topics designed to help delegates pick up some fast tips to take back to work with them.

The masterclass schedule will start with a two hour workshop from Ed Pank, the Singapore-based APAC boss of the World Advertising Research Centre, who will share practical tips on how to write a winning awards case study.

The Mumbrella masterclass program is being sponsored by media agency OMD, who will be presenting two sessions, one focusing on finding the right programmatic model for any business and the other on how to use data in more creative ways.   

A further speaker travelling from overseas is Niall McKinney, UK-based CEO of training company The Knowledge Engineers. McKinney will present a session for agency or media company executives who are responsible for developing training strategies for their staff.

Meanwhile, former B&T editor Tim Addington will present a teach-in on how to get better trade press PR.

And Rocket Careers founder Liam Robinson will offer advice on how to boost your personal brand, including building a better LinkedIn resume.

Two sessions dedicated to different aspects of social media see G Squared Digital Marketing share tips on how to deliver cost effective social media campaigns in the face of ever changing algorithms, and Social Status will share advice on how to build an ROI framework for measuring how effective a brand’s social media is.

Lauren Quaintance, co-founder of content marketing company Storyation and a former Fairfax Media journalist, will share advice on how to build a brand newsroom on a budget.

Stephen von Muenster, adland’s best known legal expert will present a legal clinic focusing on topics including advice for brands on how to manage risk in social media.

And the series of workshops will conclude with the marketing industry’s leading agency-client relationship consultant Darren Woolley sharing lessons in keeping partnerships on track.

The full masterclass schedule can be viewed via this link.

MUmbrella360 masterclass

Tickets are on sale for Mumbrella360 for the next fortnight.

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