Consultant reveals pilot for ‘How would you spin that?’, Gruen for the PR world
A Melbourne PR consultant has created a pilot episode of a TV panel show which he believes could be a Gruen for the public relations industry.
Richard Craig, who says he has more than 20 years experience working with brands like Shell and PwC, hopes that one of the TV networks will pick up his idea for “How would you spin that?”.
The idea features four PR practitioners discussing hypothetical crisis management scenarios.
That’s awful. Like awful to watch and just awful for the PR profession. Stereotypes meet appalling advice.
The irony here is if this idea gets up, it won’t exactly be showing PR in a good light – rather a bunch of people paid to lie ! Will just add/confirm general public cynicism of PR people and statements
so the host is standing to the right, not sitting in the middle – thats the difference?
This is just bad. But given the quality of Aussie tv, someone might buy it. I hope not.
Confirming PR stereotypes in a funny way… I would definitely watch this!
Wow, even in the animated version it’s mostly men, whereas PR is an industry heavily dominated by women. Out of touch.
Gruen considered but then didn’t use PR content or experts much itself … advertising is obvious and people can relate to the content. PR is a lot more backroom / subtle …
A terrible idea and completely unhelpful to the PR industry…and unrepresentative of this industry today. A total dis-service to the industry and all who work so hard within it. I hope it never sees the light of day.
What has the world done to deserve this? No. Just no.
That video was horrendous. Bad stereotypes, lacking in diversity, negative female representation and poor scripting. As well, PR strategy isn’t a spur of the moment decision on how to respond in a knee-jerk manner. The are many factors that come into a decision and it would definitely not make good tv. I’d rather see a TV show on vendor procurement – that’s really saying something!
I think it is brilliant.
Much truth is spoken in humour. It will be a boon for PR because more and more people will realise when PR is needed.
More women is a good idea.
The old fuddy duddies dont realise the program needs to be popular and humour is the way to achieve that not a starchy biblical approach.
The situation created will allow some really clever minds to think pf brilliant ideas.
Tired of the PR stereotype, confirms my drive to get out of the industry, and a cliche that the female character is getting plastered – yes it’s a profession that will drive you to a drinking problem but that actually isn’t a laughing matter!!
Hilarious! Looking forward to seeing the actual programme.
Pretty sure this should have been filed under ‘Dr Mumbo’.
I think it’s a great idea. Why would it show the PR profession in a bad light? It could be the opposite and show the the logical, strategic thought behind it looking after important stakeholders. It could also ahow how clients sometimes won’t accept the hard advice to do the right thing !