Howatson+Co launches Non-Rapid Taste Test for Matilda Bay

Kalila Welch

August 25, 2022 9:07

Off the back of their Cannes lion winning ‘rejected ales’ campaign, Howatson+Company and Matilda Bay have again partnered up to launch the ‘Non-Rapid Taste Teste’, to help Aussies recovering from COVID-19 identify if their taste has returned in full.

The tests were created as part of a campaign to promote the brewer’s new Aussie Wheat Ale – a light and zesty beer with hints of Seville orange and tangerine flesh.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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