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Howcroft on ‘shit real leaders say’ and more confirmed for Mumbrella360 as earlybird tickets wind up

Russel Howcroft, PwC chief creative officer, has been confirmed to speak on a no-holds-barred panel addressing modern leadership at this year’s Mumbrella360.

Howcroft will join the ‘Shit real leaders say’ panel to discuss the black, white and grey of leadership in the media industry

Howcroft will be joined by BMF duo, managing director Steve McArdle, and executive planning director Christina Aventi, as well as Antony Wilson, general manager of brand and communications at TAL,  Melissa Hopkins, director of brand and communications at Optus and Helen Fitzpatrick, director of marketing and innovation at Dulux.

Hopkins, Wilson, Aventi, McArdle and Fitzpatrick will join Howcroft on the panel

The six leaders, with McArdle moderating, will talk through the best and worst leadership advice and discuss the confusing grey areas and how they should be navigated.

Mumbrella360 takes place at the Hilton Hotel in Sydney on June 12-14 and earlybird tickets with savings of over $600 end on April 11.

Paul Richards Mumbrella360

Paul Richards will explain how he took breakfast TV strategy and applied it to the Australian Academy of Science

Also confirmed to appear at the conference in a session on creating a social heavyweight is former Sunrise supervising producer, Paul Richards. Now the digital media strategist at the Australian Academy of Science, Richards and his team have turned around the academy’s social strategy and significantly boosted its following organically by using lessons learned from breakfast TV.

In the session, Richards will detail the take outs from the risky strategy and how the project analysed and adapted its methodology.

The CMO Show will be recorded live at Mumbrella360 with hosts Jones and Manktelow

A live recording of The CMO Show featuring Adobe’s VP of marketing for APAC, Alvaro Del Pozo, has also been locked in. Del Pozo will join regular hosts Mark Jones and Nicole Manktelow, CEO and content director respectively at Filtered Media.

The CMO Show reaches over 2.5 million people and will be recorded with audience participation at Mumbrella360. It’s set to be one of the most lively episodes of the show yet with the audience having the ability to set much of the agenda through question and answer.

Meanwhile, CX director at The Core Agency, Rob Kain, will lead a panel exploring the ‘why’ of data collection and what numbers are particularly useful for marketers. Kain will be joined by Jane Callister, managing director at The Core Agency in addition to Helen Messum, head of Australia and New Zealand at Alterian, and Bettina Pidcock, chief customer officer at QBE.

The panel will focus on how to use data insights to drive omni-channel CX and to achieve business insight over mere reporting.

Additionally, Creata will deliver a session on what a family marketing strategy entails and how to leverage the ‘family decision dynamic’ to increase brand engagement and prolong the play experience.

Creata’s Dimmock and Cardinale will provide case studies on family marketing from brands including Woolworths and McDonald’s

Global chief strategy officer, Christopher Dimmock, will be joined by Tina Cardinale, Australian-based general manager. They will discuss case studies including Woolworths’ Marvel Comics collectibles promotion, which saw 107 million discs collected in the supermarket’s most successful promotion ever, and McDonald’s Monopoly promotion, relaunched after a 10-year hiatus to become the brand’s highest-performing promotion for three years running.

There will also be a panel on marketing to youth appropriately. Led to FBi radio presenter, Tom McMullen, the session will feature a panel of talent spanning various aspects of respected youth media and culture to discuss the role brands play in promoting creative culture, ways they can take ownership over cultural trends and events, and whether they have permission to join the conversation around current political issues affecting Australian youth.

McMullen will be joined by Emily Copeland, founder and partnerships director of Cedilla, Glen Cassidy, director of Cake Wines and Tyson Koh, campaign director of Keep Sydney Open.

Mumbrella360 will take place at The Hilton Hotel in Sydney on June 12-14 with a networking day preceding two days of conference. Earlybird tickets are on sale now but end Wednesday.

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