Hoyts announces Viocorp as streaming partner

Hoyts Entertainment has released more details of its move into online streaming announcing it will partner with video streaming company Viocorp ahead of its launch in the second half of 2013.

The move will put even greater pressure on troubled Quickflix, which has struggled recently with cashflow and board problems.

Crispin Tristram, chief marketing officer of Hoyts said the decision to partner with Viocorp was a an obvious one given the company’s background in Asia and was not driven by competitive pressures.

“I wouldn’t say our goal is necessarily to be number one or to go toe-to-toe with Quickflix but our objective is to establish a full end to end movie going experience,” , said Tristram.