HP ANZ promotes internally for director of marketing

HP Australia has promoted Ruben Ahmed to the newly created role of director of marketing for HP Australia and New Zealand, effective immediately.

Ahmed first joined HP in 2017 as head of marketing for printing systems, and quickly established himself as a creative and insights driven leader, delivering increased market share and positively lifting brand perception through key brand initiatives. He has also introduced serval data led CRM acquisition and retention strategies, building new capabilities within the team.