HP Australia has promoted Ruben Ahmed to the newly created role of director of marketing for HP Australia and New Zealand, effective immediately.
Ahmed first joined HP in 2017 as head of marketing for printing systems, and quickly established himself as a creative and insights driven leader, delivering increased market share and positively lifting brand perception through key brand initiatives. He has also introduced serval data led CRM acquisition and retention strategies, building new capabilities within the team.
In his new role Ahmed will be responsible for all consumer and commercial marketing across HP’s personal systems (PC) and printing system divisions. Additionally, he will represent HP’s marketing function on the company’s Australian and New Zealand senior leadership team.
Ahmed brings over 17 years of marketing experience across brand and performance marketing and product management roles in consumer, SMB and enterprise segments across at Telstra, IBM and Sony.
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Michael Boyle, Managing Director, HP Australia and New Zealand said:
“Since Ruben joined us in 2017, he has been driving positive brand impact for HP through integrated campaigns that articulate our values and purpose. Ruben quickly established himself as a dynamic, creative and insights-driven leader who has helped to transform HP’s marketing and communications function. As we move forward into our new hybrid way of living and working that has transformed people’s relationship with technology, it will be critical to have a unified and consistent marketing vision across both our Personal Systems and Print Systems business; there is no one better placed to drive this vision than Ruben.”
Ruben Ahmed, Director of Marketing, HP Australia and New Zealand said:
“HP is a brand that continues to stand the test of time. The culture of entrepreneurialism is rich and one that allows a marketing team to really flex their creative and innovative thinking. Our business has shown such resilience and momentum as we continue to emerge from the pandemic. I’m looking forward to working more collaboratively with all of our marketing and communications teams across both the Personal Systems and Printing Systems businesses to evolve the way we connect with our customers, reach new ones and tell stories that represent our brand value and purpose.”