H&R Block remains fascinated by numbers in new Saatchi & Saatchi campaign
Tax accountants H&R Block has launched a series of new advertisements continuing last year’s ‘Fascinated by Numbers’ campaign.
Developed by Saatchi & Saatchi, the new series of TV commercials aimed at individuals and small businesses wanting to maximise their tax returns will run nationally over coming weeks.
The series of three new TVCs depicting H&R Block accountants helping individuals and business owners with their tax will run nationally throughout July and August on metropolitan stations, along with regional networks and subscription TV channels including Fox 8, Fox Sports, Fox Footy, TV1, 111 Hits, Arena Lifestyle and SOHO.
https://www.youtube.com/watch?v=AQq-zOn20fk
“The new campaign targeted at supporting Australian small business owners is a natural extension of ‘Fascinated by Numbers’ that continues to celebrate H&R Block’s Tax Accountants and their passion for tax,” said Charmaine Andrew, Business Lead at Saatchi & Saatchi.
The strategy was based on the fact that people always want to maximise their tax return, so the new spots showcase specific numeric-based situations, highlighting the distinctive benefits that H&R Block can provide to unique individuals and small businesses.
https://www.youtube.com/watch?v=6aj4T3iNCUM
“For many individuals and business owners, tax is often seen as confusing, complicated and even boring, so we’re excited by the continuation of our brand platform that showcases H&R Block’s passion for tax”, said H&R Block Managing Director, Brodie Dixon.
“Last year, the strategy focused on the individual consumer, so we’re excited to expand the message this year and establish a strong connection with small businesses, so they know they can rely on H&R Block’s tax industry expertise, to guide them through what can often be complex processes”, Dixon said.
Last year’s campaign:
https://www.youtube.com/watch?v=fswXxnTmRwk
