Dr Mumbo

HSBC knows a media asset when it sees it

While the furore over Macquarie’s naughty Miranda Kerr-ogling banker may have abated, it’s good to see rival brand HSBC making the most of it.

This ad featured in the Sydney Morning Herald.

A PDF – made up to look like it appeared in the Sydney Morning Herald (it fooled us) has been doing the rounds by email.  

And if HSBC is indeed behind it (which Dr Mumbo now doubts), they’ve been smarter yet – grabbing some free viral PR without even going to the trouble of buying a print ad.


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