HuffPost Australia launches LIFE vertical

Following hot on the heels of a global rollout, HuffPost Australia has launched a new lifestyle platform – HuffPost LIFE.

The announcement:

HuffPost Australia launches new lifestyle platform, HuffPost LIFE

In a further investment in the local market HuffPost Australia today launched its bold new LIFE platform. HuffPost LIFE is an all-new lifestyle guide providing expert advice and answers to problems many people face daily: from WFH to green living to dealing with anxiety and relationships.

Billed as the “no-BS guide to modern life”, LIFE combines a new design with a distinct, vibrant colour pallet and improved user experience, with HuffPost’s trusted original reporting, which takes a people-first approach.

HuffPost LIFE is designed to help readers make informed decisions on choices that matter most to them, with actionable guidance and relatable stories around wellbeing, work, food, home life and families.

The Australian launch is part of a global rollout with HuffPost’s other 12 international editions, including the UK, Spain, US and Brazil, where LIFE has already been arming readers with practical and trusted information on how to live their best life, on a real person’s budget.

HuffPost is now, more than ever, focused on the personal stories of how people are living in these unprecedented times, and LIFE combines smart advice you can rely on and stories you can relate to, with proven tips on achieving balance.

LIFE will focus on:

Wellness – covering everything from mental health and wellbeing to beauty and style

Adulting – including work life and money


Home & Living



Food & Drink

Carly Williams, Senior Editor of HuffPost Australia, said: “Whether it be setting up your WFH space so your partner doesn’t walk by your video calls in his undies, to listing the best travel-based Netflix shows so you can take a trip from the couch, HuffPost’s service journalism has an emphasis on giving you answers to what you’re looking for.

“If our readers are going through something in their lives, we’re covering it with stories on ‘how to navigate Centrelink’s JobKeeper application, or ‘how shall I tackle therapy in this virtual age’ and ‘when can I travel again?’”

Paul Sigaloff, Managing Director of Verizon Media ANZ said: “In the last six months under Carly’s stewardship HuffPost Australia has seen significant growth in users and engagement, and the launch of LIFE gives our users more of the content that’s relevant to their lives. It also provides a whole new opportunity for brands to connect to these audiences when they are engaged, informed and entertained.”

For readers, LIFE combines a fully responsive and updated UX, with more content discovery opportunities and easy to use navigation. For HuffPost partners, LIFE is a fully dedicated brand safe environment that offers a fresh space to tell brand stories.

HuffPost Australia, a Verizon Media owned and operated entity, was reinvigorated in the local market in October 2019 with the appointment of Carly Williams as Senior Editor and Alicia Vrajlal as Editor. Since its relaunch, HuffPost has honed in on the brand’s key editorial missions of identity and sustainability, covering the environmental and community impact of the devastating bushfires across the country, exploring what Survival Day means to Indigenous Australians and celebrating What Matters with a full editorial program and landing page for Mardi Gras 2020 with Proud Out Loud – bringing important local stories to our Australian audience and beyond.

Source: HuffPost Australia media release


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