Huggies ups the hug factor

huggies hug dogKimberly-Clark nappies brand Huggies will this Sunday launch an ad featuring an array of babies learning to hug parents, pets and teddy bears.

The ad – “Perfecting the hug” coms from Ogilvy Sydney. and is to promote the new Huggies nappy.

Irene Anast, marketing manager for Huggies said: “The ‘Perfecting the Hug’ campaign is all about showing mums the new soft and secure side shields that can only be found in Huggies Nappies, and demonstrating that Huggies are constantly innovating to address the concerns of Australian mums. ”

  • Creative agency: Ogilvy Sydney
  • Director: Adam Blaiklok, FilmGraphics Entertainment
  • Media agency: Mindshare
  • Digital Agency: Bruce Clay, Red Ant
  • Shopper Agency: Evocatif

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