Hugh Marks to reveal what’s next for Nine, and Ritson returns to Mumbrella360

Hugh Marks, the boss of Australia’s largest locally owned media company, Nine, will speak at this June’s Mumbrella360 conference.

Marks will be interviewed on stage by Mumbrella content director Tim Burrowes

Marks’ keynote is one of a number of sessions newly revealed for the Mumbrella360 program, as the earlybird discount deadline for tickets reaches its final day.

Marks will be in conversation on stage with Mumbrella content director Tim Burrowes. Nine’s portfolio now goes far beyond the most profitable television network to include iconic news mastheads such as The Sydney Morning Herald, The Age, and The Australian Financial Review, video streaming service Stan plus stakes in Australia’s leading talk radio stations through Macquarie Media and popular real estate portal, Domain.

Marks will reveal his strategies for pursuing digital growth while continuing to lead the TV market, opportunities for marketers and brands in a changing landscape and his plans for the coming financial year.

Mumbrella360 takes place on June 4-6 in Sydney, beginning with a half day of networking prior to two conference days. Today is the last day to purchase Savvy Saver tickets with a discount of up to $600.

Heart Foundation CMO Chris Taylor will reveal the strategy and results behind the  ‘Containing Australia’s worst serial killer’ campaign

Heart Foundation CMO Chris Taylor will also take the stage to reveal the strategy and results of cut-through campaign ‘Containing Australia’s worst serial killer’, in a session that will be led by Australia’s best known marketing academic Mark Ritson.

Part of the campaign included NewsCorp Australia newspapers running front covers revealing ‘Australia’s worst serial killer, with 51 victims each day’ and leveraging traditional news media to gain traction. The campaign named Mumbrella’s ad of the month for February.

In seven days the campaign led to a Federal Government promise to introduce a dedicated Medicare Benefits schedule item number for heart health checks by April 1, an outcome which the Heart Foundation had been seeking for over 10 years.

Amazon Alexa Skills’ Burleigh will reveal what brands are doing with voice and why

Meanwhile, Amazon Alexa Skills country manager for ANZ, Kate Burleigh, will reveal the latest in voice experiences, current conversational AI trends, and how the biggest entertainment brands in the world are using voice to extend audience engagement.

She’ll reveal how those brands are gamifying their IP and driving new revenue streams in a session that will include insights into how some of the biggest media brands globally are using voice, such as NBC Universal, Viacom and Disney.

Wirasinha, who successfully sold Pedestrian to Nine, will lead a panel on attracting investment

In addition, Pedestrian Group’s Chris Wirasinha will lead a panel on the challenges and strategies when it comes to asking people for money to grow your business.

Wirasinha will be joined by The Monkeys group strategy director and partner Fabio Buresti, Capital Capital managing director Corey Yung, and theright.fit founder and CEO Taryn Williams.

Wirasinha co-founded Pedestrian which was bought by Nine on a deal which eventually valued it at just under $100m. The Monkeys was bought by Accenture for $63m. William last year won the Mumbrella Award for Innovation at the Mumbrella Awards.

The art of wargaming will be revealed by Quest Worldwide management consultant, Rachel Way. Way will detail when and why you would deploy war games and how to get it right. She will also uncover the biggest mistakes businesses make when it comes to using wargaming to plan their strategy.

And misconceptions about Chinese consumers will be tackled in a session revealing exclusive research about what they think about Australian brands.

Liang will reveal exclusive research on what Chinese consumers think about Australian brands

Digital Crew co-founder and director, Ophenia Liang, will reveal the findings of the research which was produced by Dr Eugene Chan, senior lecturer of marketing at Monash Business School. It covers perceptions of more than 100 Australian brands across eight industries.

Mumbrella360 will take place at the Hilton Hotel in Sydney on June 4-6. Tickets are available now with Savvy Saver discounts ending today.

Damian Francis

Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.

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topics amazon alexa skills Chris Taylor Chris Wirasinha digital crew Fabio Buresti Heart Foundation Hugh Marks Kate Burleigh Mark Ritson Mumbrella360 Nine Ophenia Liang Pedestrian Taryn Williams The Monkeys theright.fit

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