Illuminate wins PR account for online comparison site Credit Card Compare

Communications agency Illuminate has won the PR account for online comparison site Credit Card Compare.

Illuminate will be responsible for Credit Card Compare’s public relations, content creation and strategic communications.

Credit Card Compare has appointed Illuminate to its PR account

Caroline Raffan, head of marketing for Credit Card Compare said in a statement: “Off the back of launching our free credit score service, we are elevating our brand in a complex and competitive market.

“Illuminate’s strong consumer PR pedigree combined with a deep understanding of the financial services space really appealed to us.

“We’re looking forward to working closely with Illuminate to create distinctive and engaging communications which will connect Australians with the importance of informed and empowered financial decision-making.”

Brannon Valmadre, general manager of Illuminate, said: “We relish the chance to support growing and evolving consumer brands to build audience engagement while navigating an increasingly complex corporate and regulatory environment.”

“We know the pivotal role that PR and strategic comms can play in driving awareness and understanding of Credit Card Compare’s services at a time when financial wellbeing has never been more relevant for many Australians.

“The opportunity to support a truly utilitarian platform like Credit Card Compare as they ramp up their brand building efforts is something we jumped at.”

Illuminate was created by PR and marketing collective The Haus in 2017.


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