Hulsbosch appoints Simon Hong as ECD
Brand and design agency Hulsbosch has appointed Simon Hong to the newly-created role of executive creative director.
Jaid Hulsbosch, director, Simon Hong, ECD, and Hans Hulsbosch, director
Hong joins the agency from Wolff Olins, where he was global principal and previously worked with Cheil Worldwide in Seoul, and in Sydney he was founder and creative director for brand consultancy Re within the M&C Saatchi network.
Together with Hans Hulsboch, Hong will manage Hulsboch’s creative development and direction with a mandate that includes full oversight of all aspects of client work and leading creative services for the agency.
Jaid Hulsbosch, director of Hulsbosch, said: “Simon is a talented, high-calibre brand expert with an unwavering commitment and passion for excellence. He will shape and drive our work ensuring it performs and ultimately contributes to the success of our clients.”
Hong said: “Over the years I have witnessed great work from Hulsbosch. They are Australia’s most influential branding consultancy and it contributes significantly to the local language of brand.
“I’m excited to lead an impressive creative team. Together, we will pursue innovative and game-changing branding solutions for clients to achieve cut-through and commercial success.”
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