Hulsbosch creates dog food brand for Coles

Hulsbosch has created a dog food brand for Coles Supermarkets, Woofin’ Good.

The announcement:

International award-winning, independent branding and design agency Hulsbosch has completed, brand strategy, identity creation, brand name, design development, and packaging design project for Australian supermarket chain Coles and its Private Label dog food range.

Coles is shaking up the pet food category with its 35 exclusive Woofin’ Good! dog food products for customers who are looking to satisfy their adult or puppy dogs with a wholesome range of wet and dry foods and treats which are convenient to purchase at great value prices.

With more than 80% of pet owners buying their pet food at the supermarket, Coles aims to inspire customers with premium quality Woofin’ Good! range made with real meat, no artificial colours or preservatives, to give dogs the essentials they need for a happy and healthy life.

Hulsbosch created the playful product name to capture emerging consumer attitudes which show pets are increasingly integrated into family life and recreational lifestyles. This includes a current owner desire for health and nutrition for a well-cared for dog and creates ownership of the dog food category for Coles.

Source: Hulsbosch media release


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