Hulsbosch refreshes brand identity for U by Kotex
Brand and design agency Hulsbosch has completed a brand and packaging refresh for Kimberly-Clark Australia’s period care U by Kotex brand.
The announcement:
The U by Kotex brand was the first to bring meaningful packaging innovation to the category and is the leader in period care products in Australia. Since U by Kotex’s last brand and packaging refresh in 2016, there has been significant changes and ‘better for the planet’ advances in the category.
A fresh new look by Hulsbosch has been released instore and online, across the entire U by Kotex portfolio bringing a bold, modern design into market that elevates the brand to standout from competitors and in the category, and appeals to a younger audience (16-25-year-olds).
Mikey Hart, Creative Director at Hulsbosch said, “U by Kotex has always been a big selling brand that resonated with consumers. However, it was time to start an exciting next phase in U by Kotex’s brand evolution to re-establish the brand and bring a new energy to the packaging portfolio.
We have revitalised all U by Kotex’s assets and developed a more dynamic expression of the iconic products. The range is renowned for being bold, brave and cutting-edge and the result is eye-catching packaging with a personality for each product that speaks to Gen Z’s.”
Source: Hulsbosch
