Hulsbosch unveils branding for newest superannuation fund, Spirit Super

Branding and design agency Hulsbosch has unveiled the new logo and branding for Spirit Super, the new national superannuation fund created through the merger of MTAA and Tasplan.

Hulsbosch director Jaid Hulsbosch said the new identity will help the two brands ‘act as one united entity and project confidence in the business’.

The merger of  MTAA, motor-trades fund, and Tasmanian fund Tasplan is due for completion on 1 April.

The launch of the branding comes after Common Ventures was handed the creative duties for Spirit Super following a competitive pitch.

Hulsbosch said it will continue to work with Spirit Super to roll out the new identity across a range of marketing collateral and digital assets.

The agency described the logo as an abstract, illustrated map of Australia and includes an ‘optimistic spark radiating from its centre’.

The design, complete with green and gold colours, will emphasise that the super fund ‘is for all Australians’, it added.


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