Hulsbosch works on in-store design for Masters flagship store
Masters Home Improvement launched their flagship store at Hoxton Park over the long weekend. The store features an in-store design by Hulsbosch.
The announcement:
Tuesday 10th June 2014: Sydney: Home improvement and hardware retail destination, Masters Home Improvement launched their new flagship store at Hoxton Park (NSW), with a Grand Opening held over the June long weekend.
The opening of Masters Home Improvement 48th store in Australia, also launched a new, distinctive consumer in-store ‘look and feel’ that creates a platform for the retailer to pull-away from the competition. Impactful signage assets highlight key product areas, promotional offers and provides clearer product navigation. It’s an inspirational environment for consumers and employees alike and a new benchmark of visual language in the retail space.
Linda Jukic, Creative Director, Hulsbosch commented, “Having produced the brands’ positioning and identity, this was a welcome opportunity for Hulsbosch to evolve the current brand creative. By extending the product icon suite dramatically, the bold, easy to understand designs bring to life a visual tone of voice for Masters. They not only assist with navigation, but also create complimentary in-store destinations.”
Hoxton Park is the first of the Masters stores to offer a Kitchen & Bathroom Design Centre. The new extended kitchen and bathroom showroom display, allows customers to view the entire range, understand and choose the products that are right for them. Expert consultants are also available to assist with the project management of the perfect kitchen or bathroom, from design through to installation.
Masters will continue to launch new stores around Australia, which will also feature innovative Hulsbosch in-
store design.
Source: Hulsbosch media release
