Human over AI, influencer-led music, and ‘welltainment’: Havas Red shares predictions for 2025

December 10, 2024 10:00

Havas Red has unveiled the 2025 edition of its Red Sky Predictions – an annual report offering insights for communicators navigating the year ahead.

Highlighting nine key trends shaping the coming year, the report is designed to help PR professionals navigate the future of brand communication and marketing.

It provides a lens into the challenges and opportunities ahead, enabling communicators with the tools to thrive in a world where “cultural relevance, emotional connection, and ethical responsibility are more important than ever”, according to the agency’s Australian CEO, Shane Russell.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.