Global industry to surpass US$1 trillion ad revenue: GroupM forecast

December 10, 2024 9:30

The industry will surpass US$1 trillion in total revenue globally for the first time in 2024, according to GroupM’s annual End-of-Year Global Advertising Forecast.

Published on Monday, the report analyses advertising investments over the last 12 months and shares projections for the new year and beyond.

It found that strong performance of the largest sellers of advertising and increased digital expansion have bolstered growth in global advertising investment to 9.5% this year, which means the industry is expected to surpass the US$1 trillion mark (excluding US political advertising). It will grow another 7.7% in 2025 to reach US$1.1 trillion.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.