Human pixels for Earth Hour’s 2011 ad

Earth Hour has unveiled its ambitious 2011 global ad which was shot in Sydney and created by Leo Burnett Chicago.

Mumbrella was at the Fox Studios shoot:

The ad was produced by Radical Media. Shot from above, it featured dozens of volunteers with coloured squares strapped to their bodies to create various images including a globe, lightbulb and bicycle.

Earth Hour co-founder Andy Ridley said, “Our 2008 TVC was seen by more than 1.3 million people worldwide. We hope this video, which will be viewed by people across the globe, will drive even more involvement in and awareness of Earth Hour.”

Earth Hour takes place next month.


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