Hundreds of fans feature in St Kilda membership campaign
A new membership drive for St Kilda football club features hundreds of fans along with a voiceover from Australian actor Eric Bana.
The ad, called Line in the Sand, was shot across five locations including Frankston, Brighton and St Kilda beaches in the early hours of Tuesday December 8.
The agency behind the ad was Spike Creative while production was by SceneOn.
CREDITS
Agency: Spike Creative
Creative Director: Paul Marcolin
Production Company: SceneOn
Director: Matt Chuang
Producer: Andrew Coyle
2nd Unit Director: Adam White
VFX Director: Mat Govoni
Production Manager: Stacey Kwijas
DOP: Rob Murray
Steadicam Operator: Harry Panagiotidis
1st Camera Assist: Andrew Jerram
1st Camera Assist: Ben Cunningham
Video Split: Cassie D’Colling
Crane Operator: Dane Clarke
Crane Grip: Eli Golub
Data Wrangler: Patrick O’Farrell
Runner: Summer de Roche
Ad as crap as the football club.
What is it saying?
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Where’s the passion? If this is supposed to inspire me as a St Kilda resident/Saints fan, to renew/become a new member, it’s failed dismally. Totally dud call to action.
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“Line in the sand” was a quote from Dermott Brereton during Hawthorn V Essendon.
Why is this even used in a Saints ad?
I bet the helicopter ride was fun though.
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gee – suicide tuesday for you lot eh.
reckon its a good job, there is emotion, shows cohesion, location, purpose
also, the phrase dates back a little bit later than Brereton buddy!
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I believe line in the sand was a commonly used phrase before the 1989 GF Hawks Fan.
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‘March to October’, pies campaign 2011?. When does a sports specialisation become a one trick agency formula?
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Richie,
I obviously know that “line in the sand” is a commonly used phrase. So you and Logic can keep your patronising opinions in check for a sec.
In football lore, the phrase has been appropriated. As I mentioned above. so another football club to use it ( being in the same category ) is as bad as Holden using “holden nothing back” being in the same category as Jeep’s Don’t Hold Back.
We are in an era when there is a lot of recirculated lines – oblivious to history. I am not. But it seems you are… in the football context.
So thanks for your contribution, but the creative agency – who is a specialist in AFL – should simply know better. And as the more astute commentator at 6.29pm noted, it is eerily similar to the Magpie campaign.
Sorry richie, but you’re gonna have to sit on the pine.
HF
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@ Richie – nope, it’s just shit. Entertain me dude, don’t just give me dreary wallpaper!
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wasn’t meant to be patronising – (i meant ‘buddy’ as in franklin)
in terms of it being ‘appropriated’, well, possibly, but then I didn’t know that phrase – so to that, yes i am oblivious. but, Im sure Im not the only one. could it be that as a hawks fan it irks you more. (and maybe as a saints man, im somewhat defensive)
anyway, pointless argument, i quite like it, you don’t, fair enough
how do other AFL campaigns shape up this season?
not really inspired by the I AM CARTLON
http://www.iamcarlton.com.au/
seems, the simple ‘self definition’ phrases of ‘we’, ‘i’ ‘our’ etc (often repeated for impact) seem to be common
eg
https://www.youtube.com/watch?v=FqZe0U4lDFM
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Still can’t work out if they’re drawing a line in the sand or just running with a flag?
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Will Melbourne have a “Line in the Snow” campaign?
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Will West Coast have a “line in the cubicle” campaign?
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Nice ideas guys – let’s “run ’em up the flagpole and see who salutes them” or “put them on the porch and if the cat licks them”
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Better than writing a line on your dick oops!!!
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