Hungry Jack’s announces new chips with anti-seagull packaging

Hungry Jack’s has launched a new range of thicker chips complete with “reflective anti-seagull packaging” it claims will protect customers from being dive-bombed by birds.

The campaign took to air with the special packaging available in a number of high-traffic stores where gulls are a major problem, including Sydney’s Circular Quay and Manly, Surfer’s Paradise in Queensland and Seaforth in South Australia.

In a move that appears to give the claim some credibility, the burger chain has recruited the vice president of the Blue Mountains Bird Observer’s Club, Graham Blackwell, to help promote the innovation in a Youtube video.

Blackwell highlights the aggressive nature of seagulls, likening them to “raptors”.Chips

The holographic “Pack That Scares Gulls” reflects light and also have the words “shoo”, “scram” and “vamoos” printed on them.

The promotion, created by Clemenger BBDO in Sydney, will run for several weeks with Hungry Jack’s having printed 10,000 PTSGs to be distributed through the eight restaurants.

As part of the promotion the Bondi store will also be decorated with giant-sized versions of the packs to deter gulls.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.