Hungry Jack’s announces new chips with anti-seagull packaging

Hungry Jack’s has launched a new range of thicker chips complete with “reflective anti-seagull packaging” it claims will protect customers from being dive-bombed by birds.

https://www.youtube.com/watch?v=Qq7c7hBXlek

The campaign took to air with the special packaging available in a number of high-traffic stores where gulls are a major problem, including Sydney’s Circular Quay and Manly, Surfer’s Paradise in Queensland and Seaforth in South Australia.

In a move that appears to give the claim some credibility, the burger chain has recruited the vice president of the Blue Mountains Bird Observer’s Club, Graham Blackwell, to help promote the innovation in a Youtube video.

Blackwell highlights the aggressive nature of seagulls, likening them to “raptors”.

The holographic “Pack That Scares Gulls” reflects light and also have the words “shoo”, “scram” and “vamoos” printed on them.

The promotion, created by Clemenger BBDO in Sydney, will run for several weeks with Hungry Jack’s having printed 10,000 PTSGs to be distributed through the eight restaurants.

As part of the promotion the Bondi store will also be decorated with giant-sized versions of the packs to deter gulls.

https://www.youtube.com/watch?v=iz8vV0NJbog

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics Clemenger BBDO Sydney Hungry Jacks

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Comments: 12

nick bartlett 13 Jul 16

This packaging scares both seagulls and the environment.

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Gregg 13 Jul 16

Just in time for winter…

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Lionel Hutz 13 Jul 16

So if my chips are stolen by seagulls can I claim false and misleading advertising and return the product for a full refund ?

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clickbait 13 Jul 16

probably wont work, but sure is attracting viewers/interest

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Award jury said..... 14 Jul 16

scaaaaaaaaaaam

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Paul 14 Jul 16

Lighten up guys, it’s funny.

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Wade 14 Jul 16

“Blackwell highlights the aggressive nature of seagulls, likening them to “raptors”.”

You know he’s probably referring to the classification of bird ‘raptors’ rather than the dinosaurs.
http://www.raptor.org.au/species.html

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Jack B Nimble 14 Jul 16

These packs are going to look great strewn around our parks and beaches

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Groucho 14 Jul 16

Great idea – it will help lower the rate of diabetes and obesity amongst the seagulls.

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NootNoot 14 Jul 16

what about recycling….thanks for helping to destroy mother nature

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Frank 15 Jul 16

So gullible

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JG 18 Jul 16

The new packaging tasted great! Now work on the chips.

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