James Cameron and wife star in Tourism New Zealand campaign

July 13, 2016 12:06

Tourism New Zealand has convinced Oscar-winning director and occasional explorer James Cameron to tell the world why he considers the Land of the Long White Cloud his second home.

The the filmmaker’s wife, Suzy Amis Cameron, also makes an appearance in the video, which was created by Whybin\TBWA in Sydney and its PR agency Eleven.

The film, shot in a series of lush and spectacular locations that have become the benchmark of campaigns for the country, features Cameron talking about what inspired him as a boy and how his life became a journey of discovery.

https://www.youtube.com/watch?v=8TdKLyvesVE&feature=youtu.be

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Peter Rush 13 Jul 16

NZ = curiosity. And then they present cliche shots of snowy mountains that could be anywhere in the world? What a waste of an opportunity. See Attenborough’s and crew for how it’s done.

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