Hungry Jack’s deal with Scoopon – a group buying first for fast food

hungry-jacks logoScoopon logoHungry Jack’s is offering Scoopon’s 2m subscribers a $2 Whopper and fries meal deal today, in what it claims makes it the first quick service restaurant brand to use a group buying offer in Australia.

The deal, which runs from noon on Tuesday 13 March is available nationally and is intended to connect Hungry Jack’s brand with Scoopon’s customers and their social networks in turn.

According to technology analysts Telsyte, the group buying market is expected to grow 30% in 2012. Last year online group sites generated $498.4m in sales in Australia and are forecast to achieve more than $1bn in sales in 2015.

Jon Beros, general manager of sales at Scoopon says that national deals and partnering with major and trusted brands will be a key focus for the site in 2012.

“For us it’s all about the deal and bringing unique experiences and exciting offers to our members. Building partnerships with major brands and being able to craft unique offers which meet both their campaign objectives and our customers’ appetite for quality experiences, will be pivotal to achieving this aim,” he said, describing Scoopon’s customers as “highly engaged and social media savvy.”

Telsyte’s last market analysis reported that 95% of the market revenue is generated by the top eight Australian sites: Scoopon, LivingSocial, Spreets, Cudo, Groupon, OurDeal, and Ouffer.

Hungry Jack’s currently has over 190,000 Facebook fans.

Joe O’Keefe Jr., digital and social media manager at the fast food giant said: “Our Facebook promotions have been very successful, demonstrating high redemption rates and positive customer feedback. Because of the successful results from previous online activity, we’ve extended our strategy to reach the group-buying marketplace. We’re excited about our partnership with Scoopon, and our combined efforts will result in the largest daily deal offer for any fast food company in Australia.”



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