Hungry Jack’s has hit back at a group of parents who have accused the burger chain of using digital media to target children.
The brand, which changed its slogan from ‘The burgers are better’ to ‘Makes it better” earlier this year as part of a plan to improve its nutritional credentials, was yesterday named in the Parents’ Jury’s Fame and Shame Awards for marketing junk food to children through its ‘Makes it better’ app.
In a short statement, Hungry Jack’s told Mumbrella: Hungry Jack’s does not have children as part of its core target audience and accordingly, the smartphone app is not aimed at children.”
“The app rewards Hungry Jack’s customers by offering better value and it features an industry first nutritional calculator to help people make more informed decisions about what they choose to eat.”
The other brand to be singled out for using internet marketing to target kids by Parent’s Jury was Chup Chups, while Kellogg’s was deemed guilty for using traditional media to encourage pester power.