Hungry Jack’s partners with Uber Eats for Tropical Whopper tour
While tropical tourism hotspots are left empty due to travel restrictions and border closures, tour guides from the Cook Islands have stepped in to give Australians a tour of Hungry Jacks’ limited-edition Tropical Whopper burger.
The co-marketing campaign sees Hungry Jacks partner with Uber Eats. The burger will be exclusively available on through Uber Eats for just one week.
Previously, Uber Eats has partnered with McDonald’s on a campaign which saw the fast food chain’s range inserted into the delivery service’s ‘Tonight I’ll be eating’ ads.
The Tropical Whopper campaign comes from Uber Eats’ creative partner Special Group Australia.
Uber Eats ANZ head of marketing, David Griffiths, said the opportunity to launch the Tropical Whopper was exciting.
“Special Group have created a brilliant summer campaign that has bags of humour and heart,” Griffiths said.
“We’re proud to work with the Cook Islands tour guides and hope when flights open back up this inspires Aussies to go and see them in person.”
The campaign features Cook Islands businesses such as KitSUP Paddle Board Tours and Charlotte Piho’s Turtle and Underwater Photography Tours.
“Because local tour guides like Ina and Charlee are so naturally warm and welcoming, they made the idea of swapping tours of tropical destinations for tours of a tropical burger not only clever, but just bloody charming,” Tom Martin, partner and CCO at Special Group, said.
The campaign also marks further expansion of Uber Eats’ campaign work with Special Group, following the Tonight I’ll be Eating brand platform getting picked up in Southeast Asia and the US last year.
Credits
Creative Agency: Special Group Australia
Founding Partner: Lindsey Evans
Founding Partner: Cade Heyde
CCO & Partner: Julian Schreiber
CCO & Partner: Tom Martin
Senior Creatives: Mark Starmach and Alastair Flack
Strategy Director: Anna Bollinger
Team Lead: Eileen Cosgrove-Moloney
Business Director: Annabel Dempsey
Head of Production: Nick Lilley
Producer: Emily Willis
Client: Uber Eats Australia
Head of Marketing ANZ: David Griffiths
Marketing AU: Rebecca Kemp
Marketing Manager: Sharny Mullally
Production Company: Hooligan Collective
Director: Dylan Harrison
Media agency: MediaCom
