Hungry Jacks to be the naming rights holder of NBL

Hungry Jacks has announced it will be the new naming rights partner of the National Basketball League for 2017 and 2018.

The announcement:

Hungry Jack’s, home of the Whopper, is returning to Australian basketball as the naming rights partner of the National Basketball League.

Thirty years after it first signed as naming rights partner for the NBL, Hungry Jack’s has signed a naming rights agreement starting with the 2017-18 season.

The 2017-18 Hungry Jack’s NBL Season will start tonight with Adelaide 36ers vs Melbourne United at Titanium Security Arena and will mark the league’s 40th consecutive season.

The alliance between Hungry Jack’s and the NBL will reunite two powerful brands with Hungry Jack’s logo proudly positioned on NBL players’ jerseys, on-site branding and signage, an exclusive Hungry Jack’s Heritage Month in January and integrated advertising opportunities throughout the season across the NBL’s Australia-wide platform.

With more than a million avid basketball fans expected to attend 112 games and finals this season, Hungry Jack’s is looking forward to working closely with the NBL to make the Hungry Jack’s NBL season a success.

The naming rights partnership underlines Hungry Jack’s position as a major player in Australian sport sponsorship and reinforces its continued efforts to be a leader in innovation, bringing excitement to its customers not only through fresh, quality produce and better tasting food, but through engaging partnerships and promotions.

Hungry Jack’s Chief Marketing Officer, Scott Baird, said the sponsorship of the NBL reinforces Hungry Jack’s commitment to sport in Australia and to ‘Keeping It Real’, the company’s push for better food and better service in its restaurants and continued involvement in the community.

“Basketball is a thriving, high-energy sport with committed and loyal fans and Hungry Jack’s has chosen to become the exclusive Quick Service Restaurant partner to connect with these fans. We are excited to share and connect the NBL fan base with the Hungry Jack’s community through a truly national partnership,” Mr Baird said.

“We look forward to a successful and enjoyable Hungry Jack’s NBL season and the vast possibilities to integrate our two organisations’ plans in 2017-18 and play an integral part in growing the sport of basketball in Australia as we grow our network of restaurants in every state and territory,” he said.

NBL Owner and Executive Chairman Larry Kestelman welcomed Hungry Jack’s back to the NBL family.

“To have a brand like Hungry Jack’s once again become our naming rights partner is a significant moment for the NBL and a huge endorsement of the growth and direction of the league,” he said.

“This is an exciting time for the NBL. We start our 40th season tonight, we have just welcomed home Sydney Kings from their pre-season game against Utah Jazz and over the coming days Melbourne United will take on Oklahoma City Thunder and Brisbane Bullets against Phoenix Suns in the NBA preseason in a first for Australian basketball.

“Last year we saw record crowds attend NBL games across Australia and there are now over one million Australians playing basketball. There has never been a better time for Australian basketball and the NBL and it’s great to have Hungry Jack’s back on board to share this exciting journey.

“I want to thank Jack Cowin and Hungry Jack’s for their support and we look forward to working with them in partnership to take basketball to even greater heights in his country.”

The 2017-18 Hungry Jack’s NBL Season start’s tonight 7.30pm AEDT on October 5 with every game broadcast live on FOX SPORTS.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.