Hungry plant comes to life in Osmocote’s new campaign from The Core Agency
The Core Agency has put a ‘Little Shop of Horrors’ spin on the traditional meal delivery ad in the latest campaign for Evergreen Garden Care.
The ad sees a hungry Monstera coming alive and sneakily ordering a bottle of Osmocote’s plant food on its owner’s phone.
Later, when the owner is taking a selfie of her and her plant, it comes alive and gives her the shock of her life.
The campaign is capitalising on the growing trend of indoor plant ownership, however Evergreen Garden Care states that only 20% of indoor plants get fed. The campaign promotes the Pour and Feed plant food that makes it easy for plant owners to feed them.
Jon Skinner, founder and creative partner at The Core Agency, said: “We’ve been working with this partner for over eight years and they never stop innovating. For the Osmocote Pour+Feed launch we created a simple entertaining story to communicate how easy it now is to maintain healthy indoor plants.”
Mark Ellis, marketing director at Evergreen Garden Care, said: “Most people don’t know that indoor plants require feeding as well as water. Our new Osmocote Pour+Feed campaign clearly communicates this important fact, in a fun and entertaining way.”
The campaign will run across TV, digital, social and press in Australia and New Zealand.
Credits
Client: Evergreen Garden Care (formerly Scotts Australia)
Marketing Director: Mark Ellis
Cat. Manager – Garden: Narelle Peart
Agency: The Core Agency
Founder & Creative Partner: Jon Skinner
Founder & Creative Partner: Christian Finucane
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Manager: Max Whitehouse
Producer: Bill Doig
Production Co: Playtime
Director: Stef Smith
Executive Producer: Oliver Lawrance
Producer: Tom Slater
Line Producer: Linzee Harris
Post Production: The Editors
Editor: Lily Davis
Sound Post: Sonar Music
Sound Designer: Timothy Bridge
Photographer: Steve Greenaway
