Pop culture website Pedestrian has launched a competition sponsored by mobile company Huawei to find the best bloggers in the categories of music, fashion, food, media/ technology/ culture and design/ photography.
The Pedestrian Blogster Awards will also look to recognise the best Twitter feed.
Pedestrian’s co-founder Chris Wirasinha told Mumbrella that an internal team would draw up a shortlist based on nominations, before the winner would be decided by who got the most public votes.
He conceded: “That could skew the results to a more popular site, but that’s not necessarily a bad thing. But it is a consideration that popularity does not equal quality.”
According to Pedestrian, winners will “share in a huge prize pool including money can’t buy mentorships with established journalists and media companies.”
Wirasinha said that the details of the prizes had not been finalised yet, but included an internship with Pedestrian.
Sites can be nominated via Pedestrian’s website.
Finalists will be announced on September 1. After the public vote, the winners will be announced at a prize event, which has not yet been finalised, said Wirasinha.
Mark Treadwell, head of marketing for Huawei devices in Australia said in the Pedestrian press release: “At Huawei, we’re all about taking an unconventional approach in the crowded mobile market, so we’re proud to step up and support left-of-centre Aussies challenging the establishment in the blogosphere. We’re excited to partner with Pedestrian.tv in the search for the best young, innovative voices leveraging the web to make their opinion count.”