Rio aims to ‘put the reality back into underwear’ with new TV ad

Underwear brand Rio has released a new TV ad campaigning against expensive underwear with the tag line “Keep it Rio”.

The ad, created by Sydney’s Three Drunk Monkeys, argues: “If you think paying 50 bucks for a pair of underwear is going to make them more comfortable, then maybe thinking is not your strong point.”  


  • Agency – Three Drunk Monkeys
  • Client –  PacBrands
  • Director – Angus Sampson
  • Executive Producer –  Jojo de Fina
  • Production Company – Otto Empire
  • Executive Producer – Jojo de Fina
  • Producer – Lee Thompson
  • Editor – Peter Whitmore
  • Post Production – The Editors
  • Audio – Abby Sie
  • Recording Studio – Song Zu
  • Client – Jeff Swan General Manager Strategy & Marketing Omni Apparel & Kellie Warwick Marketing Manager Onmi Apparell

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