‘Hunted has strategy and gameplay like Survivor,’ says Paramount ANZ’s partnership director
Network 10 is launching a new real-life crime show, Hunted, produced by Endemol Shine Australia, so Mumbrella’s Emma Shepherd speaks with the EP and Paramount ANZ’s partnership director to see what Australians can expect from the series, and what commercial value this new format will bring advertisers.
Paramount ANZ’s partnership director, Effect, Tamar Hovagimian tells Mumbrella there can be a bit of hesitancy with brands getting involved with new or untried formats, particularly one as unique as Hunted – Network 10’s new real-life crime show, produced by Endemol Shine Australia.
“Saying this, though, there is something really special about partnering with a program in its first season – creatively, you have a blank canvas to work with and can stand out with first-in-market initiatives, and when the show is a success you are part of that original legacy,” Hovagimian said.
