Hurtigruten’s Asia Pacific head of marketing joins iD Collective

Joel Victoria has joined communications agency iD Collective as the newly created role of brand evolution director.

Victoria joins from travel cruise brand Hurtigruten, which he joined in September 2019 as head of marketing – Asia Pacific.

Joel Victoria

Victoria has also spent time at Captain’s Choice as general manager – sales and marketing, and as director of marketing at Melium Group KL.

Sarah Young, group general manager at iD Collective, said: “We are extremely excited to welcome Joel to the iD team. His familiarity with client perspective and knowledge of the challenges brands often face, allows him to bring an insightful and refreshing approach. With Joel’s strong track record of delivering effective and imaginative solutions to business challenges, we have no doubt our clients will connect instantly with his vibrant energy.”

Victoria added: “I’ve built a career client side, helping brands achieve their goals, working for one brand at a time. The opportunity to work with multiple brands across various industries was a big drawcard for this move to agency. I’m equally excited by the opportunity to work with the talented team at iD Collective and look forward to working on brand evolution strategies that leverage sound marketing disciplines, fuelled by creativity and a good dose of imagination.”

Victoria’s appointment is effective today (10 June).

Mumbrella has approached Hurtigruten for comment.


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