Hypetap launches image scraping AI tool pairing brands with influencers
Influencer marketing agency Hypetap has launched an artificial intelligence tool which pairs brands with appropriate influencers.
Using Amazon’s image recognition service, Amazon Rekognition, Hypetap’s new offering will help brands identify objects, people, scenes and activities in various social media content.
The new tool enables brands to search for influencers based on specific objects they have posted
Hypetap’s image scraping capabilities will aid brands in finding the right influencers for marketing campaigns.
The influencer image search tool will enable brands to search for influencers based on specific objects posted in their social media such as wine, dogs or trees.
The aim of the tool is to help brands broaden the talent pool and find authentic influencers which will be able to achieve the campaign objectives.
Detch Singh, founder and co-CEO at Hypetap, said appointing the right influencer is one of the most crucial parts of the influencer marketing process, however, it is often “skimmed over”.
“We’ve spent years developing tools to analyse social content to assist with selecting the best influencers for a particular campaign. It means only influencers who fit the brief, have an authentic interest in the subject matter and will garner the kind of response brands are trying to achieve, are put forward for campaigns.
“Brand-influencer alignment is stronger, resulting in more effective, authentic campaigns. It also opens up new avenues to reach highly engaged, influential content creators a brand might otherwise not be aware of.”
Dhruv Singh, chief technology officer at Hypetap, said artificial intelligence is now the “backbone” of how Hypetap selects influencers for a campaign.
“At a time when authenticity and transparency are at the forefront of conversations around digital marketing, innovations like this ensure brands can execute meaningful, safe influencer marketing campaigns.”
CHE Proximity has already engaged Hypetap and used its new image scraping AI offering.
Ant White, chief creative officer at CHE Proximity, said the tool enabled the agency to select the right influencers.
“We know influencer marketing provides great results for brands when done right. And a large part of getting it right is actually selecting the right influencers for a campaign.”
Detch Sing is presenting at Mumbrella’s CommsCon and will answer the big questions on measurement and accountability from the point of view of the influencer platform. Decth will argue that it’s possible to determine real success and will take questions from the audience, so come armed with your biggest questions around influencer marketing.
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