Hyundai A-league: If there were no stadiums, no mascots, no ads, no headlines, no ball, we’d play anyway

"If there was no ball, we'd play anyway"

BMF has launched a new ad to mark the eighth Hyundai A-League football season.

Featuring Australians of all ages and levels playing the sport, the campaign, which carries the tagline “We are football”, will include print and digital and will screen on TV in both New Zealand and Australia. 

Shane Bradnick, BMF’s executive creative director said: “There are millions of Australians who are also passionate about the game. With this campaign we wanted to strip back all the layers and show these people as the heart of football.”


  • Creative Agency: BMF
  •  Director: Fiona McGee
  •  Production Company: Good Oil Films
  •  Post-Production: The Editors
  •  Sound: Noise
  •  Music: Turning Studios
  •  Client: Football Federation Australia

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