Hyundai Accent puts world into reverse
Innocean has created a campaign for the new Hyundai Accent, which is fitted with a reverse camera – a unique feature for the category.
http://youtu.be/r7LGvadIJPA
Oliver Mann, Hyundai’s marketing director, said: “The launch campaign plays on the Accent’s strong visual appeal, as well as the availability of a reverse camera, through the invitation to ‘change your view of the world’”.
The campaign will run on radio, print and online as well as TV.
Scott Lambert, creative director, Innocean, said: “The all-new Accent’s ‘In-Mirror Reverse Camera’ feature is unique for a car in this category, and hence, an equally unique concept was required. The ‘Reverse’ TVC is intriguing, memorable and highly watchable.”
Credits:
- Client – Hyundai Motor Company Australia
- Marketing Director, HMCA: Oliver Mann
- Senior Manager – Marketing Communications, HMCA: Alex Pinsuti
- Marketing Communications Manager, HMCA: Kate McGeoch
- Agency – Innocean
- General Manager, Amanda Wheeler
- Creative Director, Scott Lambert
- Copy Writer, Simon Cox/Jen Boxer
- Art Director, Simon Cox/Jen Boxer
- Group Business Director, Tim Hiley
- Business Director, Damien Pashby
- Planning Director, Kathy O’Connor
- Head of Broadcast, Tania Templeton
- Production Company – The Sweet Shop
- Director: Mario Zozin
- DOP, Daniel Ardilley
- Producer, Lynette Gordon
- Editor, The Editors
- Media agency: Initiative
Interesting that these ‘premium’ features of reversing cameras are making their way into ‘budget’ cars. Good to see!
In terms of the ad, it’s very good in showcasing the car’s selling point. Creatively, they didn’t go overboard with the reversing hijinks which is a good choice. The final frames with the reversing camera being shown in rear view mirror really sells it. Good one Innocean and The Sweet Shop.
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just got one query, if everything is in reverse while the car is driving, shouldnt the kid with the balloon be looking the opposite direction? Ie. if the kid was looking in real time (not reverse), does it mean that he was looking away and then was startled by the car? I’m not having a dig at the ad, just interested to see if anyone has a different view.
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I like it
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Nice ad, but slightly strange to focus on a feature only available on the most expensive model…
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All you need is the last 15 secs.
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More great work from Hyundai/Kia. Single-minded and entertaining
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Well done Scott!
Another great ad to add to the others.
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