Happy Soldiers’ Tontine pillows campaign wins top honours at Effies
Defunct agency Happy Soldiers won top honours at the Effies last night with its campaign for Tontine pillows.
Happy Soldiers’ idea – to put a ‘use by date’ on Tontine’s pillows – saw sales increase by 345% in the week of launch.
Clemenger BBDO Melbourne was named ‘effective agency of the year’ for the second year in a row, having won ten effies.
Beleagured Y&R Brands agency The Campaign Palace was given reason for cheer, winning two bronzes for National Disability Services.
UM was the only media agency to claim an effie, winning for Unilever’s Streets Magnum brand and Xbox.
The list of gold Effie winners:
Food
Clemenger BBDO Melbourne – Fonterra Brands (Australia) – Bega Cheese: “How human values can still win against price discounting”
Other Consumer Goods
Happy Soldiers – Tontine: “The first pillow with a ‘best-before’ date”
Financial Services
Junior – Bank of Queensland (BOQ): “Smashing targets with the Owner-Manager story”
Whybin\TBWA\Tequila – RaboDirect: “Waking Up People’s Lazy Money
Travel, Leisure and Media
Leo Burnett Melbourne – Sportsbet.com.au: “For People Who Like Results From Their Campaigns.”
Most Original Thinking
Happy Soldiers – Tontine:” The first pillow with a ‘best-before’ date”
New Product or Service
Clemenger BBDO Sydney – The Wrigley Company: “5 Gum: Stimulating your senses….and the entire gum category.”
Multicultural/Indigenous
Multicall Connexions – HSBC Bank Australia: “The Chinese New Year Term Deposit Bonanza.”
It gives you something to sleep on.
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Tontine: Success has many fathers. We will see how many as the award season rolls on.
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Milk bottles has had date stamps for years. Long term Effie?
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