Hyundai releases browser-based augmented reality experience in place of retail stores

Hyundai has released a browser-based augmented reality experience, enabling customers to explore its range of cars whilst retail stores are impacted by COVID-19 restrictions.

The announcement:

Hyundai is leading the Australian automotive category with the release of the first browser-based Augmented Reality (AR) experience via creative technology agency Orchard.

Perhaps it was inevitable, but retail shopping has undeniably been disrupted and AR shopping is no longer just for novelty. As Deloitte identifies in its article Augmented shopping: the quiet revolution, AR has become crucial for brands in delivering one of three retail experiences: try on (for products that can be worn), try out (for products that can be placed in your environment) or interact (for interactive products).

So, as we move into a world where social distancing is now an uncomfortable reality and entering a physical store has become harder, the Hyundai AR innovative experience, makes Hyundai vehicles more accessible than ever. All at the click of a button.

Orchard has delivered the AR experience across Hyundai’s most popular vehicles: Tucson, Kona, Venue, i30 and Santa Fe and customers can now see how each vehicle can fit into their life, configure the colours, place the car into their driveway and most importantly, book a test drive if the car piqued their interest.

Hyundai Digital and CRM Manager John Duff-Gordon said: “As one of the world’s most progressive automotive brands, we can’t let environmental factors disrupt us, we need to lead the charge and evolve. For us, this means reimagining the shopping experience. Making it more immersive, easier and accessible to everyone. If you’ve got a phone, you can experience a (virtual) Hyundai – the shopping experience has been made even easier and exciting thanks to technology.”

Managing Partner of Orchard, Andrew Antoniou added: “AR has become crucial for brands to deliver experiences that allow customers to interact and experience products. Orchard has always been driven to invent better. Launching Hyundai’s AR experience – a first in Australia – is all about challenging the status quo – reimagining, reinventing and refreshing the automotive shopping experience. This is only the start of things to come.”

Credit List
Client Lead: Sara Solar
Planning Lead: Mikaela Crimmins
Project Management Lead: Danith Thai
Creative Lead: Robert Lettieri

Source: Enero press release


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