Hyundai takes its Tucson camping in new campaign
Hyundai’s latest campaign for the Tucson SUV showcases the car’s new remote features with the story of two novice campers chasing their runaway tent.
Created by Innocean, the ‘Made for It. Even If You’re Not’ campaign aims to connect with metropolitan customers by highlighting the reliability and high tech features of the vehicle including remote start and aircon control from an app.
Innocean creative Chris Wilson stated: “People don’t really test their SUVs in the wild. There are way more SUVs in the Bondi Junction Westfield carpark than there are in the bush.”
Roy Leibowitz, also on the creative team, added: “That’s why the couple in our spot are a bit like us, more comfortable pitching an idea about a tent than actually pitching a tent.”
Hyundai Australia director of marketing Bill Thomas said: “A lot of people who buy SUVs live in the city, but love the option to go off-road occasionally. Our campaign shows the Tucson being put through its paces and makes you think – if it’s tough enough to handle the country it can certainly look after you in the city.”
The campaign will be executed across print, broadcast, digital, cinema and point-of-sale.
Credits:
Client: Hyundai Motor Company Australia
Director of Marketing: Bill Thomas
GM, Marketing Comms: Andrew Knox
Product Marketing Manager: Helen Gilmartin
Marketing Specialist: Lisa Yau
Creative Agency: Innocean Australia
Executive Creative Director: Steve Jackson
Creative Director: Dan O’Connell
Creative Team: Chris Wilson & Roy Leibowitz
Group Account Director: Philip Sherar
Planning Director: Damian Damjanovski
Account Director: Vincent Pled
Producer: Craig Sloane
Production Company: Goodoil Films
Director: Fiona McGee
Producer: Claire Richards
Executive Producer: Sam Long
DOP: Shelly Farthing-Dawe
Editor: Mark Burnett @ The Editors
Post Production & VFX: Fin Design
VFX Supervisor: Stuart White
Lead Compositor: Drew Downes
VFX Producer: Emily Newbould
Colourist: Andrew Clarkson
Production Design: Shane Bennett
Sound Design: Simon Lister @ Nylon Studios
Music: Lemonheads ‘Outdoor Type’
I had to Google car camping ad to find out which car was being advertised. Hmmmm
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