‘I was so nervous’: How this Aussie sportswear brand scored NBA star Patty Mills for Olympics campaign
LSKD is an Australian sportswear brand on the rise and that point was stamped when a local NBA and Olympics star wanted to work with the company.
On a new episode of Mumbrella’s one-on-one podcast, LSKD founder and CEO, Jason Daniel, revealed how the huge partnership with Mills – who will take to the court again for Australia this year’s Olympics – came to be.
Daniel – who also appeared at this year’s Mumbrella360 – recalled the Miami Heat star walking through the LSKD Queensland store with his wife and resonating with the brand’s values, including the 1% Better collection.
“I got to have a phone call with him,” Daniel told host Neil Griffiths.
