Finance Marketing Summit: ‘Culture eats strategy for breakfast’ – Mastercard’s masterplan for winning business through inclusion

“When you think about MasterCard, you think about MasterCard as a credit card company. We’re actually also a technology company.”

Julie Nestor, the executive vice president, head of marketing and communications, Asia Pacific Mastercard, delivered a CMO masterclass at Mumbrella’s Finance Marketing Summit in Sydney on Thursday, where she explained to the audience how “as well as being the network for credit, debit and prepaid cards across the world, we also power most of Australia’s loyalty programs”.

“We create global digital identity networks for companies all over the world,” she said.