‘I was very acutely aware of being different’: Industry leaders unite to improve cultural diversity in adland

Four industry leaders have joined forces to launch a new initiative championing people from culturally diverse backgrounds, with hopes to increase the number of ethnically-diverse executives and managers. Speaking to Mumbrella, one of the founders explained why such an initiative is needed.

While Australia is one of the most culturally diverse populations in the world, with one in five Australians speaking a language other than English at home, the country’s marketing and advertising industry does not properly represent said population. Only 29% of those in entry-level positions across the industry come from culturally diverse backgrounds, with the number decreasing to just 12% at the C-suite level.

Enter Smelly Lunch Stories.