IAB Australia and the Outdoor Media Association deliver ‘Powering DOOH 2024’ conference

For the second time, the Outdoor Media Association and IAB Australia are linking up to deliver the ‘Powering DOOH 2024’ conference.

The announcement:

IAB Australia and the Outdoor Media Association (OMA) will collaborate for a second year to curate Powering DOOH 2024. The half-day conference will be held on 4 April in Sydney, and present both practical content and strategic thought leadership to elevate the planning and buying of Digital Out of Home (DOOH) and programmatic campaigns in Australia.

Gai Le Roy, CEO IAB Australia said, “After the successful first Powering DOOH event in 2023, we are thrilled to be again collaborating with the OMA in 2024 to help bring the industry together to discuss and showcase new and emerging Programmatic DOOH standards, measurement, case studies and more.

Le Roy further added, “There is a strong desire within the IAB community to enhance their understanding of how programmatic strategies can complement and elevate their digital media investment plans. The IAB DOOH Working Group is committed to delivering innovative and thought-provoking content for the 2024 Powering DOOH event, offering marketers and agencies valuable insights to fuel growth through programmatic DOOH.”

Topics for the 2024 conference include:

  • Release of new local research on buyside Attitudes to Programmatic DOOH
  • International market comparison on Programmatic DOOH markets
  • Carbon emission measurement and reduction
  • OOH channel value in the omni channel world
  • Using Programmatic DOOH for global campaigns
  • Programmatic DOOH driving retail sales
  • Agency leaders outlining their experience and plans for Programmatic DOOH
  • A range of new local case studies

Elizabeth McIntyre, CEO of OMA, and MOVE highlighted the growing percentage of programmatic spend on DOOH and its integration into quarterly industry revenue reporting starting in 2024. She expressed excitement about bringing agencies and advertisers along on the industry’s journey, helping them unlock the potential of programmatic buying for OOH to enhance campaign reach and target audiences engaged in the real world. McIntyre emphasized the remarkable growth in digital OOH revenue, reaching 68.5% of total revenue compared to 47.3% in 2017.

IAB and OMA member companies are entitled to receive two complimentary tickets to the event, with additional tickets available for purchase. Marketers involved in digital out-of-home advertising or exploring investment opportunities can register for two free tickets per organization, with extra member tickets priced at $125 and non-member tickets at $220.

Registration is now open on the Humantix website.

Source: OMA


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